Business Plan 2021

 

I. Executive Summary

II. Company Description

III. Memberships & Services

IV. Marketing

V. Competitor Data

VI. Management & Organization

VII. Financials

VIII. Use of Capitol

VIIII. Appendix (make a new page)

I. Executive Summary

Nearly 2.2 million people are licensed, and over a million employed in the professional personal appearance industry. There are strong growth expectations, and the industry is growing fast. US Labor of Statistics states this industry is stated to rise 19% between 2016 -2026. In the past three years, it has risen by 5.7%. On average, each year continues to increase a minimum of 1.9%. With computers and robots taking over numerous careers, one career which a computer or robot can not do is; personal appearance careers.  

Professionals and businesses tend to jump at any opportunities they can grasp.  In doing this, it can cause more harm than good in most instances.  Usually, there is no profound kinship commonality to each other. Usually, this can become straining or confrontational in this industry. So stylist “Hop.” They believe they are taking the right course, but instead,  find they did not. It is upsetting to the professional and the owner. Both are aware the retention and profits are going to suffer, which reflects low retention and profit margin.

Comb Inc. purpose is to solve the difficulty of kinships between business and talent. Comb, Inc will “comb” for kinships which produce high retention and profits for both the business and talent. Comb Inc starts with an in-depth consultation. Comparing commonalities, wants, and needs of each.  Comb Inc can assist in creating solutions with warmth and enjoyable atmosphere within kinships of business and talent. From the rapid rise of the entrance of newly licensed professionals; to seasoned talent and businesses, Comb Inc can assist the right path. Comb Inc has a passion for the personal appearance industry. We understand what businesses and talent need and what they desire. In accordance with finding correct and profitable kinships; Comb Inc will also have social feeds/messaging for both Talent 2 Talent (called Backroom) & B2B (called Office Talk) An Education HUB which consist of each states Continuing Education Credit requirements, Advance Education from Leading Companies and Individual Educators, Seminars and more.

 

I. Executive Summary

II. Company Description

  • Mission Statement
  • Values
  • Vision
  • A. Goals & Milestones
    • 1st Year
    • 2cd Year
    • 3rd Year
  • B. Target Market
  • C. 

III. Memberships & Services

IV. Marketing

V. Competitor Data

VI. Management & Organization

VII. Financials

VIII. Use of Capitol

VIIII. Appendix (make a new page)

II. Company Description

MISSION STATEMENT

Let Us Handle The Tangles This Time!

VALUES

Bringing friendship and relief to career & prospect searches, to raise contentment in lives and businesses within the Professional Personal Appearance Industry.

VISION

Solve the difficulties in prospecting in the Professional Personal Appearances Industry for Talent and Business. Will Lead to Strong Connections, Retention and Profitability.

A. GOALS & MILESTONES

1st YEAR
  • Website Finalized & Launch. 
    • Social feeds:  Professional to Professional, Business to Business. They will not cross feed.
    • Education HUB
    • Consultations to match Prospects
  • Strong Marketing launch in Maryland towards cosmetologists, hair stylists, barbers, skincare, nail techs, & schools.
    • Online
      • Instagram Ads
      • Facebook Ads
      • Google Ads
      • Linkedin Ads
    • Mailers/Postcards
  • Have minimum 40 – 100 salons and 250- 600 personal appearance professionals  to have joined
  • Place Prospects in matched opportunities
  • Hire a 1 Salesperson and 1 Customer Service
  • Hire an Assistant for Founder (Intern)
  • Outsource IT and Bookkeeping/ Accounting
  • Begin to prep advancement to other states, such as, VA, DC, DE, Southern PA.
2cd YEAR
  • Continue Digital Marketing & Mail Marketing
    • Digital 
      • On Demand
      • You Tube
  • Have over 500 + salons and over 1,500+ lic personal appearance professionals in the system
  • Continue  kinship placements
  • Begin campaigning into VA, DC, DE, Southern PA. Continue to branch out to other states.
  • Open advertisement opportunities to national personal appearance corporations, such as Joico, American Crew, V76, Matrix, Wella.  
3rd YEAR
  • Continue to branch out to other states.
  • Open advertisement opportunities to national personal appearance corporations, such as Joico, American Crew, V76, Matrix, Wella.  

B. TARGET MARKET

A niche market exclusively for the Professionals in the Personal Appearance Industry. Cosmetologist, Barbers, Hair Stylists, MUA, Skin Care, Students, Schools, Businesses.

C. INDUSTRY COMPETITORS

The personal appearance industry is in need of this service. There has always been a retention flaw within this market. License Personal Appearance Professionals  will be hired; a month or so later they have moved on to another business. Clients are confused and upset, plus the salon owner is at it again trying to hire new staff. Comb Inc. wants to stop this and have both parties be able to have excellent  retention . The better the retention of employees, the better profits will be for the personal appearance professionals and owners.  The competitors at this time will be Indeed, Glassdoor, Craigslist to name a few

D. LEGAL STRUCTURE & OWNERSHIP

Comb Inc. is a C Corp to branch out to surrounding states. This is the best option for the safety of the company. Investors’ percentage will be negotiated. Owner/Founder- Adriane Beveridge will always hold 85% of the business.

III. Memberships & Services

BUSINESS MEMBERSHIP(S)
    • Business complete the required online NDA & in-depth consultation to build the profile and received matching kinships. 
    • Profile will be a picture of business and pictures of the salon, plus, Bio, Images, Video, & Kinship Tab
    • There will be several membership options to choose from : Collaborator, Crystal Free, Green, Rose Gold and Violet.
TALENT MEMBERSHIP(S)
    • Talent completes the required online NDA & in-depth consultation to build the profile and received matching kinships. 
    • Profile will be a picture of business and pictures of the salon, plus, Bio, Images, Video, & Kinship Tab
    • There will be several membership options to choose from : Collaborator, Crystal Free, Green, Rose Gold and Violet.
SPECIAL BENEFITS FOR MEMBERSHIPS

The benefits to these services will be less stress on business, management and talent. Comb Inc. will provide the ease of employment for both. Knowing each is being well taken care of for their needs.

      • Having each prospect matched correctly to increase revenue, retention in staff, clients and probability
      • Professionals will benefit from learning from each other in the Professional Feed (Backroom Talk)
      • Business will learn from each other in the Business/ Management Feed (Office Talk)
      • Education HUB for Continuing Credits for each state, Easy access to find Advanced Education Classes, Seminars, and Events
UNIQUE FEATURES

This service is in high demand. There  is  “short to none” of supply for the personal appearance industry in the state of Maryland and across the United States.  We are unique because it’s a new concept which is needed very much in the industry. There are general job boards available, such as Indeed, Glassdoor, and Craigslist, to name a few. These websites support the general career seeking population. Comb Inc. will be specific to the personal appearance industry.  Comb Inc. will be affordable for any business or talent seeking prospects.

PRIVATE POLICY * USER AGREEMENTS * NDA

For being on the internet/ web based Comb Inc. will use several different policy agreement’s : NDA, User Agreement, Terms of Service  and Privacy Policy. See Appendix Section

A. SERVICE DESCRIPTIONS

BUSINESS MEMBERSHIPS 

CRYSTAL FREE*  $0.00

  1. Unlimited Business 2 Business Social & Messaging Feed (aka Office Talk)
  2. In-depth Profile
    1. Main Page
    2. Biography Page (Owner &/or Management)
    3. Images Page (3 Uploads)*
    4. Video Page (2 uploads)*
    5. View/Save Talent Profiles (5 view/saves)*
    6. Education HUB

GREEN MEMBERSHIP*  $3.99

  1. Unlimited Business 2 Business Social & Messaging Feed (aka Office Talk)
  2. In-depth Profile
    1. Main Page
    2. Biography Page (Owner &/or Management)
    3. Images Page (8 Uploads)*
    4. Video Page (8 uploads)*
    5. View/Save Talent Profiles (10 view/saves)*
    6. Education HUB

ROSE GOLD*  $9.99

      1. Unlimited Business 2 Business Social & Messaging Feed (aka Office Talk)
      2. In-depth Profile
        1. Main Page
        2. Biography Page (Owner &/or Management)
        3. Images Page (15 Uploads)*
        4. Video Page (10 uploads)*
        5. View/Save Talent Profiles (20 view/saves)*
        6. Education HUB

ADD ONS * PAY PER CLICK
PRICING WHEN MEMBERSHIP HAS EXCEEDED:

  1. $1.25 per Image Upload
  2. $1.99 per Video Upload
  3. $1.99 per Talent Portfolio View/Save
TALENT MEMBERSHIPS

CRYSTAL FREE*  $0.00

  1. Unlimited Talent 2 Talent Social & Messaging Feed (aka Back Room)
  2. In-depth Profile
    1. Main Page
    2. Biography Page 
    3. Images Page (3 Uploads)*
    4. Video Page (2 uploads)*
    5. View/Save Business Profiles (5 view/saves)*
    6. Education HUB

GREEN MEMBERSHIP*  $1.99

  1. Unlimited Talent 2 Talent Social & Messaging Feed (aka Back Room)
  2. In-depth Profile
    1. Main Page
    2. Biography Page
    3. Images Page (8 Uploads)*
    4. Video Page (8 uploads)*
    5. View/Save Business Profiles (10 view/saves)*
    6. Education HUB

ROSE GOLD*  $5.99

      1. Unlimited Talent 2 Talent Social & Messaging Feed (aka Back Room)
      2. In-depth Profile
        1. Main Page
        2. Biography Page 
        3. Images Page (15 Uploads)*
        4. Video Page (10 uploads)*
        5. View/Save Business Profiles (20 view/saves)*
        6. Education HUB

ADD ONS * PAY PER CLICK
PRICING WHEN MEMBERSHIP HAS EXCEEDED:

  1. $0.99 per Image Upload
  2. $0.99 per Video Upload
  3. $1.99 per Talent Portfolio View/Save

IV. Marketing

The Brand and Marketing

SERVICE OFFERING:

The services offered are a unique niche of the personal appearance industry. The strength of offering this service is there isn’t any platform out there like this. This is a need in high demand whereas there is at this point in time, no supply. The only threat at this time is a large corporation stealing this idea. Comb Inc. is in the process of patenting to avoid this threat.

BRANDING:

Comb Inc. is branded with the thought of this Personal Appearance Industry. The majority of personal appearance professionals use a “comb”.  So the branding flows throughout with each sector of the Personal Appearance Industry. The word “Comb” is a very popular word and easy to remember.

STRONG MARKETING:

Marketing will occur in digital and direct mail. Comb Inc. understands the personal appearance industry and what businesses and talent tend to look at in advertising situations. Comb Inc has already a soft market awareness placing a 10 sec video on social feed.  Comb Inc. plans to send out a soft opening of brochures to all Maryland licensed businesses, talent and schools in the first month, and also do a strong digital campaign on Facebook, Instagram, Google Ads and LinkedIn. The second and third month Comb Inc. will do guerilla marketing which we will stop into salons and schools with leave behinds and continue digital marketing plan.  Then repeat this each quarter for the first year.

STAFF / HR:

The first year, the staffing will be small. Adriane Beveridge will be the face of Comb Inc, she will do customer service and financials. Unless Finances allow for an accountant/ bookkeeper and outsource customer care services. See Appendix

FINANCING:

Comb Inc.has been Bootstrapping but in search of investors

OPERATIONS / MANAGEMENT:

Will be run by Adriane Beveridge, she has been in the industry nearly 30 years. She designed this platform from scratch.  As Comb Inc. increases profits, other job titles will be implemented into the business platform. If applicable, Comb Inc will hire a salesperson, account/bookkeeper, 2 customer care employees, and out source IT in the first year. ( See Job Analysis Section)

MARKET

With Adriane’s expertise in this industry, She understands the industry extremely well. Adriane has peer contact all over the world. The opportunities for Comb Inc. and its customers is exciting potential for retention and profits to rise rather than fall.

A. IMMEDIATE GOALS & NEXT STEP

Comb Inc. immediate steps to take is to secure finances to complete the membership platform, database of licenses numbers, merchant account, produce digital marketing, video, bookkeeper, customer service employees and execute the marketing plan for the state of Maryland.  Comb Inc. is trademarked in the state of Maryland but needs to apply for a national trademark. Comb Inc is already slowly organically marketing through social media feeds.

B. LONG TERM GOALS

Comb Inc. long term goals are to have personal appearance companies pay for advertisements when the membership level exceeds over 500,000. The corporations will be configured for the businesses or talent who use their products and education classes. This will be on the right sidebar of the screen when they are in their profile. Comb Inc. wants to grow nationally (US), hire more staff, make excellent profits, go globalLY.  Get acquired/sold within 10 years. Comb Inc aspires to make the website a communication platform, where business owners can talk with other business owners, talent can talk with other talent.  Another long term goal is to have corporation profiles, each corporation will have to pay for the pay on a yearly basis

C. SERVICE FEATURES & BENEFITS

The MAIN feature of Comb Inc. is the MATCHING kinship. The consultations will drive the correct kinships together. This will impact the retention and profits between both parties. There will be more stability in talent which will keep the clients coming back. Clients will know they can trust the business because of the stability of each party.

Education HUB where Business and Talent can go to understand what Continuing Credits they need by state, Seminars, Events, & Advance Education Classes.

D. TARGET CLIENTS

This is a niche market which is projected to grow 19%  from 2016 to 2026, faster than the average for all occupations from the US Bureau of Labor Statistics.  This projection results in nearly 1.2 million new employment across the US.  According to the US Bureau of Labor Statistics, there are nearly 2.2 million people licenced and over a million employed in the professional personal appearance industry. There are strong growth expectations. The personal appearance industry is growing faster than any other occupation. 

Not only did the personal appearance industry provide much needed job growth during the lagging last decade, it is maintaining steady growth well into the future. According to the Bureau of Labor Statistics, the number of personal appearance jobs jumped 31% between 2008 and 2018, nearly three times the rate of growth of total U.S. employment (1%) during the same period. So adding on 19% growth, shows this industry is not slowing down anytime soon.

All of the personal appearance industry occupations are projected to post job growth stronger than the overall economy between 2016 and 2026. The number of skin care specialist jobs is projected to jump 51%, while cosmetologist / barber positions are expected to increase by 31%. Just from 2017 Cosmetologist license was 656,000 (2017) and raised to 673,700(2018),  in just one year this is a 2.65% increase. 

The US Bureau of Labor Statistics:

  • Barbers, hairdressers and cosmetologists: 673,700  in 2017, 13% expected growth by 2026, just in one year this is 2.65% increase. 
  • Manicurists and pedicurists: 126,300 in 2016, 13% expected growth by 2026. 
  • Make Up Artists: 3,600 in 2016 13% growth expected by 2026
  • Skincare Specialists: 61,300 in 2016 with a 14% expected growth by 2026 (14% increase). Specific growth expected for businesses serving men. 
  • Massage therapists: 325,000 to 398,000 massage therapists and massage school students as of 2018. With a 26% (Much faster than average) increase till 2026

E. COMPETITOR DATA

a. Indeed

 
      • Price
        Pricing starts at $0 but doesn’t usually stay there. $0 gets your job post at the bottom. If Companies want the job post to be recognized, they need to purchase a Sponsored job post. Which begins at $5.00 per day. When signing up for a sponsored job posting, businesses can plan resources which accommodate the businesses obligations. The money is deducted from the resources which are set. The job posts have more prominent visibility because the business is paying for each click it receives. Sponsored jobs appear above and below free job post listings. Possible candidates can see job posts even as they’re scrolling through free job postings. They also make a profit from Subscriptions to review resumes. The standard is $100 a month with 30 contacts, and the Professional Subscription is $250 with 100 contacts.  
      • Benefits/ Features
        The features of Indeed are iPhone and Android Apps, Free Trial,  Applicant Tracking,  Application Management, and Resume Search for paid accounts. Free accounts do not have most of these abilities.
      • Size /Profit
        Launched in 2004. Available in over 60 countries and currently the popular visited job site in the United States. Globally, Indeed represents a 16.36% market share among job boards.  According to financial reports filed by Recruit, Indeed posted revenue of $434 million in fiscal 2014, up 71% from the year prior. 
      • Market Strategy
        They have never had any interest in consumer brand advertising. What they did is called “ Google Search Model.”  Indeed crawls other job boards and company career pages to get a comp selection of job openings by industry, location, or keyword.
  1.  

b. Glassdoor

 
      • Price
        Glassdoor is free for job seekers. Glassdoor for employers is not free, although you can create a Glassdoor account for free to manage your company profile. The Glassdoor free employer account does not have quite as many features as a paid one. Employers can also use a 7-day Glassdoor free trial to test the service. 
      • Benefits/ Features
        Glassdoor is an online job board and an employer review website. It is different from other job boards because of the notable role of employee reviews.  Job seekers see written reviews, ratings, and salary information about companies before applying.   Employers cannot remove them but can flag them if they think there are issues, and Glassdoor can review them. The other features are the iPhone & Android App, Phone support, free trial, free version, applicant tracking & management, resume database.
      • Size /Profitability
        Since Glassdoor.com unveiled its public beta in June 2008, the site’s “employee-generated content,” has grown nearly 40-fold to more than 115,000 contributions for 14,000 companies across an extensive section of global industries. Immediately following its debut, Glassdoor received contributions from employees around the globe, prompting the company to accelerate its international capabilities in August 2008 by launching the ability to view salaries in more than 100 local currencies. The most active U.S. metro areas are currently New York, San Francisco, and Chicago while London tops the list of international cities. In October 2008, they secured 6.5 million. Since then, the company has raised approximately $200 million since it was founded in 2007. Glassdoor welcomes 59 million people to its platform each month. Glassdoor currently has rich data on more than 770,000 companies located in more than 190 countries.  Includes more than 40 million reviews and insights, including company reviews, CEO approval ratings, salary information, interview questions, office photos, and more. May 2018, Glassdoor was acquired by Recruit Group the parent company of Indeed is buying Glassdoor for $1.2 billion in cash.
      • Market Strategy
        The first couple hundred reviews came from unemployed friends from Ohio. Glassdoor had their friends call every software engineer in  Silicon Valley.  They offered a chance to win a free iPod if an employee would tell their salary plus review the work atmosphere at the company. They received the first thousand reviews. After they posted the reviews, Glassdoor launched. Within 48 hours, they had 100,000 pieces of content. Also, Glassdoor had a vast PR campaign when launching and was able to fund themselves at startup.
  1.  

c. Craigslist

 
    • Price
      Prices have a range starting at $15 and up to $75 per post. Posting fees vary by city, region, or by state, more populated;  more it costs.   Posting on Craigslist was free till 2016.  The new feature of paying to post gives the poster more specialties, such as, HTML formatting option, which can make the post look refined.  Guam and the U.S. Virgin Islands are still free to job post in the U.S. Other countries still have free posting options available.

    • Benefits/ Features
      People only visit the site relevant to their locations and are presented posts from businesses in their direct area. They center on location is the most significant benefit for a small business owner. You can be reasonably sure the people seeing your ads are within driving distance; not crossed the country or world.  When posting a job, it will be placed at the top of the page, which pushes more former ads down.  Allows employers to include as many particulars as they’d like and to custom each ad’s presence with a logo and images. The employment section is divided into industries. People seeking a new job, they have a resume section which one can post your cover letter/resume to let potential employers know what you can do for their company.
    • Size /Profitability
      Craigslist is the seventh most popular website in the U.S., with over 60 million people visiting every month. With over 700 local sites in 70 countries, Craigslist gets over 50 billion page views per month, and the average user views more than 20 pages per visit. Plus, over 1 million new jobs are posted each month.  It is most popular in the United States and Canada and leans toward blue-collar and less-senior office role
    • Market Strategy
      The evolution of Craigslist was based on listening to people as to what they wanted and what was needed. People consistently told us they wanted something simple, straightforward, and fast. The company listened to consent rather than what someone was trying to talk into doing. It began with a single email in 1995, the founder, Craig Newmark, shared exciting things going on in San Francisco. The first emails went out to about ten to twelve people about two events: Joe’s Digital Diner, where people would show the use of multimedia technology (it was just emerging in 95’) and a party called the Anon Salon, which was very theatrical but also technology-focused. Around a dozen people, including Craig, would have dinner together around a big table–always spaghetti and meatballs. Word of Mouth is how Craigslist became a billion-dollar site over the past 20 years. 

F. COMPETITOR ANALYSIS

G. MARKETING EXPENSES STRATEGY

Marketing in 2021 is a vast spectrum with several target markets: Digital/Online, Direct Mail /Onsite Sales, Affiliate Marketing, Trade Shows, and eventually Broadcasts. 

In the first year, Comb Inc. focuses on a soft opening in which it helps out any kinks on the platform. Comb Inc.,  starts with the state of Maryland, as the platform grows with profits, expect Comb Inc to go national. 

Target Market 1: Digital and Online

Comb Inc has a Facebook. Twitter, Instagram, and LinkedIn, plus utilize Google Ads as well. These pages are free to make. From all the social media platforms, Comb Inc can advertise for minimum costs. Each social platform has “set your prices.” which also allows for Comb Inc to choose their audience and range For Facebook/ Instagram $265 a month, LinkedIn $105 a month, Google Ads $126 a month.  Twitter be posting certain times to generate excitement rather than pay for advertisement, Comb Inc’s feed as advertising as well at defined time points to the most massive audience we need. 

 

Target Market 2: Direct Marketing & Onsite Sales

Direct Marketing entails postcards and brochures mailed out on a specific time frame. Onsite salespeople will visit salons and schools every month to reach out and leave brochures. As Comb Inc is executing guerrilla marketing, the digital marketing arena begins the first month of the quarter with postcards and the third  month of the quarter with mailed brochures.  Each quarter Comb Inc is going to revise the list of businesses, cosmetologists, barbers, estheticians, MUAs, and Nail tech Licenses.

 

Target Market 3: Affiliate Marketing/ Bloggers/ Online Writers

There numerous sites Comb Inc can affiliate with, to name a few: Aveda, The Art of Shaving, Moo, Nexxus, Pureology, Wahl, ghd, Revlon, Styleseat and many more.  In return Comb Inc, is creating an affiliate platform as well.  When a member logs into their account, an algorithm will show affiliate advertising classes or  products. These are to be placed on the right sidebar of the page. In return, Comb Inc. is creating an affiliate platform; for business membership,  10%: $2.49 ($24.99). Professional Membership $1.49 : ($14.99). For bloggers, Youtube, Online Magazine writers Comb Inc is reaching out, making them aware of our startup and offering them the same affiliate platform. 

Looking ahead to 2022-2024
Comb Inc aspires to advertise through broadcasting, billboards, and Trade Shows. Broadcasting would be a quick 10-20 sec ad. Preferably on NBC networks. Billboards are a great way to upsell the service.  

H. BRANDING OF LOGO / DESIGN

Comb Inc. represents balance, security, strength, trust, and power. Comb Inc.’s logo/trademark is black and white. Females tend to resonate with the colors black and white to sophistication and trust. Men tend to resonate with power and openness. Knowing the logo/trademark is also a tool in which personal appearance professionals use daily. The C has a comb in the curvature, and also have a comb inside the letter.

I. TRADEMARKS & INCORPORATION

Comb Inc is a C- Corp, but willing to change to an S-Corp if needed.

J. PRICING STRATEGY

Comb Inc.’s pricing strategy enhances the eagerness of the audience we are reaching. We are very affordable compared to our competitors. As seen in the Competitors Analysis section. The plan on how to price is a ratio level of the average net pay of professionals and the average net profit of businesses in the personal appearance industry. Membership begins free, but there are upsells and a choice to have a monthly fee. 

Talent makes a net of $35,000 a year, which equals about $730 a week or $3000 a month. $1.99 or $5.99 a month is a very good asking price. 

Business average is $100,000 a year, which equals to about $2083 a week or $8332 a month. $3.99 or $9.99 is a very reasonable monthly pricing cost. 

In reviewing how iTunes, and other very profitable sites conduct revenue, which has become the norm to internet users.

K. DISTRIBUTION CHANNELS

  • LOCATION
      • The location Comb Inc will be  home based in the start up. In the start up all positions will be remote or contracted out. 
      • As Comb Inc grows, so will the office space. Comb Inc will look in a corporate/ industrial park for office space
  • CHANNELS OF DISTRIBUTION
      • Direct Sales
        1. Outside Sales representatives going to schools and business to generate traffic to site and membership.
        2. Direct Mailers ( Postcards & Brochures)
      • Internet
        1. Will use Social Media platforms to project ads and Google Ads. 
  • LEGAL
      • Comb Inc. is registered as a C – Corp. It is trademarked in the state of Maryland. Comb Inc will need to be registered trademarked on a national level, and if Comb Inc decides to expand internationally at one point it will need to be trademarked internationally as well. Comb Inc has begun patent pending process but will need to have funds to finish the patenting process. Since Comb Inc is an internet based service it will need privacy and user policies . Which are in the Appendix section of the business plan. 
  • PERSONNEL
      • In the beginning the staff will be small. It will have Adriane as CEO/ Founder, Outside Representative, 2 Customer Care, and 1 IT personnel. 
      • When Comb Inc reaches its milestone of making profits, Comb Inc will expand its personnel to what needs to be fit at the time of expansion. 
  • INVENTORY
      • The only Inventory Comb Inc will have is for Trade Shows and incentives for prospect clients to become members
      • The inventory will be 
        • Combs
        • Brochures for Direct Mailing and Leave behinds
        • Postcards for Direct Mailing
        • Brushes
        • Coupons from National Professional lines. 
  • SUPPLIERS
    1. Suppliers will be from various beauty wholesale companies within the United States
  • CREDIT POLICIES
    • CCredit policies are discussed in lengthy in the Appendix section of the business plan. Comb Inc will not offer credit to members. Members will need to pay with their own credit/debt  cards. Overdue payments over 60 days will have the members paid profile frozen but will have access to the free membership. Until they update the payment, the paid membership will remain frozen. If they have not paid after 90 days with no communication to us, it will go to a credit agency and be placed on their credit score file

L. SALES FORECAST (12 MONTHS)

V. Management & Organization

BIOGRAPHY OF FOUNDER

Adriane Beveridge : Founder / CEO

Adriane attended Robert Paul Academy for Cosmetology Arts & Sciences in 1993. She trained under Robert Paul. She was in management six months after graduation and continued to have management positions throughout her thirty-year career in the industry. She has worked for large corporations to small private salons, She also knows just not the technicals but the business side as well. 

Adriane also attended college; first, for Classical Voice, second, received a degree in Visual Communications – graduated Phi Beta Kappa, and third, attended the University of Phoenix for Communications and Education. Adriane has an incredible passion for the personal industry. 

Adriane had also auditioned for American Crew Educator in 2012 and was accepted to attend the educator training classes in August 2012. Her work is published in Inspire Hairbook vol 89. Auxiliary Magazine, Headhairstylist for several music videos, Judged for Miss Pre Teen America, Commercials for 18\8 Fine Men’s Salons, writes for Linkedin Pulse Magazine, and mentors peers within the industry as well as educator. Adriane also is part of an elite group, Mastered; Hair. This group has extensive education and connections throughout the world.   *In the Appendix Section you can read her resume.

GAPS:

The gaps in which Comb Inc will need to fill for present is interns for social media, web content & research, assistant to founder, fianicial advisor/accountant,and web development.

ADVISIORS

Comb Inc has been advised through the Maryland SBA, entrepreuneurs in various areas and business coaching. Addition to outside advisiors, the founder grew up with her parents as entrepreneurs.

ORGANIZATION CHART:

  1. CEO: Adriane Beveridge
    1. Intern Asst.
    2. Intern Social Media
    3. Intern Web Content/Reseach
      1. Education HUB
        1. States Requirements
          1. Continuing Education Credits/Licence Renewal
        2. Advance Education
          1. Professional Companies
          2. Individual Educators
    4.  Intern Customer Services