Appendix: Competitor Data

Indeed Data

Price

Pricing starts at $0 but doesn’t usually stay there. $0 gets your job post at the bottom. If Companies want the job post to be recognized, they need to purchase a Sponsored job post. Which begins at $5.00 per day. When signing up for a sponsored job posting, businesses can plan resources which accommodate the businesses obligations. The money is deducted from the resources which are set. The job posts have more prominent visibility because the business is paying for each click it receives. Sponsored jobs appear above and below free job post listings. Possible candidates can see job posts even as they’re scrolling through free job postings. They also make a profit from Subscriptions to review resumes. The standard is $100 a month with 30 contacts, and the Professional Subscription is $250 with 100 contacts.  

Benefits / Features

The features of Indeed are iPhone and Android Apps, Free Trial,  Applicant Tracking,  Application Management, and Resume Search for paid accounts. Free accounts do not have most of these abilities.

Size / Profit

Launched in 2004. Available in over 60 countries and currently the popular visited job site in the United States. Globally, Indeed represents a 16.36% market share among job boards.  According to financial reports filed by Recruit, Indeed posted revenue of $434 million in fiscal 2014, up 71% from the year prior.

Market Strategy

They have never had any interest in consumer brand advertising. What they did is called “ Google Search Model.”  Indeed crawls other job boards and company career pages to get a comp selection of job openings by industry, location, or keyword.

Glassdoor Data

Price

Glassdoor is free for job seekers. Glassdoor for employers is not free, although you can create a Glassdoor account for free to manage your company profile. The Glassdoor free employer account does not have quite as many features as a paid one. Employers can also use a 7-day Glassdoor free trial to test the service.

Benefits / Features

Glassdoor is an online job board and an employer review website. It is different from other job boards because of the notable role of employee reviews.  Job seekers see written reviews, ratings, and salary information about companies before applying.   Employers cannot remove them but can flag them if they think there are issues, and Glassdoor can review them. The other features are the iPhone & Android App, Phone support, free trial, free version, applicant tracking & management, resume database.

Size / Profit

Since Glassdoor.com unveiled its public beta in June 2008, the site’s “employee-generated content,” has grown nearly 40-fold to more than 115,000 contributions for 14,000 companies across an extensive section of global industries. Immediately following its debut, Glassdoor received contributions from employees around the globe, prompting the company to accelerate its international capabilities in August 2008 by launching the ability to view salaries in more than 100 local currencies. The most active U.S. metro areas are currently New York, San Francisco, and Chicago while London tops the list of international cities. In October 2008, they secured 6.5 million. Since then, the company has raised approximately $200 million since it was founded in 2007. Glassdoor welcomes 59 million people to its platform each month. Glassdoor currently has rich data on more than 770,000 companies located in more than 190 countries.  Includes more than 40 million reviews and insights, including company reviews, CEO approval ratings, salary information, interview questions, office photos, and more. May 2018, Glassdoor was acquired by Recruit Group the parent company of Indeed is buying Glassdoor for $1.2 billion in cash.

Market Strategy

The first couple hundred reviews came from unemployed friends from Ohio. Glassdoor had their friends call every software engineer in  Silicon Valley.  They offered a chance to win a free iPod if an employee would tell their salary plus review the work atmosphere at the company. They received the first thousand reviews. After they posted the reviews, Glassdoor launched. Within 48 hours, they had 100,000 pieces of content. Also, Glassdoor had a vast PR campaign when launching and was able to fund themselves at startup.

Glassdoor Prices from Number of Job Slots

Number of Job SlotsStandard OptionPremium Option
1 Job Slot$199 per month$249 per month
2 Job Slots$249 per month$299 per month
3 Job Slots$299 per month$349 per month
4 Job Slots$349 per month$399 per month
5 Job Slots$399 per month$449 per month
10 Job Slots$649 per month$699 per month
Glassdoor Standard vs Glassdoor Premium Plan:
FeatureStandard PlanPremium Plan
Included on Glassdoor.com for 55M monthly job seekersYesYes
Distribution to 100+ job boardsYesYes
Jobs included in daily job alert emailsNoYes
Superior ranking in search resultsNoYes

Craigslist Data

Price

Prices have a range starting at $15 and up to $75 per post. Posting fees vary by city, region, or by state, more populated;  more it costs.   Posting on Craigslist was free till 2016.  The new feature of paying to post gives the poster more specialties, such as, HTML formatting option, which can make the post look refined.  Guam and the U.S. Virgin Islands are still free to job post in the U.S. Other countries still have free posting options available.

Benefits / Features

People only visit the site relevant to their locations and are presented posts from businesses in their direct area. They center on location is the most significant benefit for a small business owner. You can be reasonably sure the people seeing your ads are within driving distance; not crossed the country or world.  When posting a job, it will be placed at the top of the page, which pushes more former ads down.  Allows employers to include as many particulars as they’d like and to custom each ad’s presence with a logo and images. The employment section is divided into industries. People seeking a new job, they have a resume section which one can post your cover letter/resume to let potential employers know what you can do for their company.

Size / Profit

Craigslist is the seventh most popular website in the U.S., with over 60 million people visiting every month. With over 700 local sites in 70 countries, Craigslist gets over 50 billion page views per month, and the average user views more than 20 pages per visit. Plus, over 1 million new jobs are posted each month.  It is most popular in the United States and Canada and leans toward blue-collar and less-senior office role

Market Strategy

The evolution of Craigslist was based on listening to people as to what they wanted and what was needed. People consistently told us they wanted something simple, straightforward, and fast. The company listened to consent rather than what someone was trying to talk into doing. It began with a single email in 1995, the founder, Craig Newmark, shared exciting things going on in San Francisco. The first emails went out to about ten to twelve people about two events: Joe’s Digital Diner, where people would show the use of multimedia technology (it was just emerging in 95’) and a party called the Anon Salon, which was very theatrical but also technology-focused. Around a dozen people, including Craig, would have dinner together around a big table–always spaghetti and meatballs. Word of Mouth is how Craigslist became a billion-dollar site over the past 20 years. 

Craigslist Prices by State

Albuquerque, NM

$15.00

 

Billings, MT

$10.00

Anchorage / Mat-su, AK

$15.00

 

Birmingham, AL

$25.00

Ann Arbor, MI

$15.00

 

Bloomington, IN

$10.00

Annapolis, MD

$15.00

 

Boise, ID

$25.00

Asheville, NC

$15.00

 

Boston, MA

$45.00

Athens, GA

$10.00

 

Boulder, CO

$15.00

Atlanta, GA

$35.00

 

Buffalo, NY

$25.00

Austin, TX

$35.00

 

Central NJ, NJ

$25.00

Baltimore, MD

$25.00

 

Charleston, SC

$25.00

Charleston, WV

$7.00

 

Charlottesville, VA

$10.00

Charlottesville, VA

$10.00

 

Eugene, OR

$15.00

Chicago, IL

$45.00

 

Evansville, IN

$10.00

Cincinnati, OH

$25.00

 

Fayetteville, AR

$15.00

Cleveland, OH

$25.00

 

Ft Myers / SW Florida

$25.00

%d bloggers like this: